The Jardiance marketing braintrust probably didn’t intend to start an online war, but the ado over the new actress impelled the erstwhile Jardiance queen herself, Deanna Colón, to speak out on Instagram. “Okay, it is time to address what is happening in the world,” the actress began in a video message. “The company has decided to move on to a different person. There are a billion brands in the world who need a vivacious, lovely, dimple-having, singing, dancing, acting Deanna.”
In the spirit of the “Jardiance lady challenge” that was meant to curb negative online comments, Colón also implored her followers to be kind to the new actress. “You’re gonna see a new, pretty, red-headed lady singing the Jardiance commercial,” she said. Colón also added, “But you be nice to this new lady. Don’t you send her any hate crap.”
Some of the commercial’s viewers clearly didn’t get the memo. One redditor, u/FamousOhioAppleHorn, offered a strangely specific critique of the new actress. “Jardiance Lady 2 creeps me out,” their post reads. “She has the personality of someone who kidnapped a baby from a hospital & still won’t feel bad when caught 20 years later.”
The Jardiance lady chronicles may be a heated, niche corner of the internet, but those caught up in the frenzy can agree on one thing: the song still stinks. As one YouTuber put it, “Oh jeez, three more years of this song 8 times a day.”
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